Welcome to Fiend.
A branding and marketing studio who's foundation lies in attractive and aesthetically pleasing design. Fiend was founded in 2015, by a team who has a unique combination of right- and left-brain thinking. Our left-brain is focused on business, strategy and achieving goals, while being logical, analytical, and objective. Our right-brain is addicted to aesthetics, and can't help but focus on great design while being intuitive, thoughtful, and subjective. With a business mind and creative heart, the Fiend team is a true combination of both.
The Fiend Process.
Our approach begins with assessing your individual business objectives through a process of exploration, followed by defining a strategy and execution plan... all with the end goal for you to tell your story and grow your business.
1 / Explore
Understanding business objectives & defining goals
2 / Strategy
Creating a plan to achieve with a customized, multi-channel approach of traditional and non-traditional marketing
3 / Execution
Oversee execution of marketing plan
Meet the Founder.
Rachel Tigges has over a decade of experience growing and managing start-up teams across the fashion, sports and retail industries. Rachel oversaw all marketing and communications in the United States for French contemporary brand, Sandro, where she was responsible for the vision, strategy and day-to-day operations. As fashion and technology began to collide in recent years, Rachel sought to marry her lifestyle brand experience and the world of communications. To achieve that goal, in 2014, she co-founded Confidential CC, a communications platform start-up. In 2015, she pursued her passion for marketing strategy and design and started her second business, Fiend Inc.